![]() ![]() Our partnership with Macromedia offers a way to create compelling content that you couldn’t do before.”ģD content should also benefit from the compressed Macromedia Shockwave format, which was optimized specifically for streaming over narrow bandwidths. “We think we’ve done a good job covering the spectrum of processors and platforms. ![]() “The Intel Internet 3D Graphics Technology was developed to be highly scalable over a range of bandwidths and offer friendly 3D content for a variety of users,” Rick Benoit, strategic marketing manager at Intel, told MacCentral. The Intel technology also enables content providers to create smooth, photorealistic surfaces, cartoon rendering and effects that include elements such as smoke, fire, water, and vapor, according to Macromedia and Intel. The Intel Internet 3D Graphics technology, developed by Intel’s Architecture Lab, utilizes Adaptive 3D Geometry, a set of dynamic algorithms that enable 3D content to have multiple resolutions, automatically increasing or decreasing 3D quality based on the computing power of each user’s system, offering the best experience possible. “By easily integrating into any Macromedia Flash or HTML Web site, Shockwave content gives consumers the magnetic Internet experiences unavailable with any other technology.” “Shockwave Player’s high performance engine is ideal for this kind of sophisticated interactivity and visualization,” she said. “Combining our Internet 3D Graphics technology with the Shockwave Player will allow 3D to take off on the Web.”ĭiane Rogers, vice president of product management for Macromedia, said the joint development efforts with Intel would bring the realism and impact of interactive 3D to e-merchandising, e-learning and entertainment on the Web. “Our work with Macromedia is part of Intel’s strategy to continue to accelerate industry innovation and develop technologies to improve the experience people have when using the Internet,” Steve Spina, director of technology marketing at Intel’s Architecture Lab, said. The combination of Intel’s Internet 3D Graphics technology with the wide reach of the Shockwave Player will help broaden the use of 3D content on the Web from niche applications to widespread adoption, according to Macromedia and Intel reps. Through Xtras, Shockwave Player is also extensible to play back custom-built applications. Shockwave Player displays destination Web content such as high-performance multi-user games, interactive product simulations, online entertainment and training applications. Shockwave Player users will have immediate access to 3D through the player’s auto-update feature, said Kirkwood. The Shockwave Player is a Web standard for multimedia playback. ![]()
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